Young Glory 2017/18
8 months. 8 briefs. 8 big name international judges. It's the young creative version of the Tour de France and this year, my copywriter and I gave it our best shot.
For me especially, I have never done AWARD or Creative school, so I initially approached the competition as a training opportunity and a mini adschool; 8 really open briefs that would challenge my thinking and give me that intensive “training” that I think I felt I was missing.
It definitely worked. We learned a lot. We were awarded a few times. And… we beat over 110 teams to take out the top prize in the Professional Category, were flown to Canada and presented our final idea in front of thousands of people at the C2 Montreal Conference.
It was intense.
See the final leaderboard here, and check out the trade press articles here and here.
Below are some of the campaigns that were awarded throughout the competition.
Copywriter: Jane Le
BRONZE | SHOOT FOR THE MOON
Brief 1 (September): How can we make companies want to sponsor women’s and girls’ football?
SILVER | YOUTUBE PERSPECTIVE FOR YOU
Brief 2 (October): Eradicate online radicalisation.
BRONZE | OTIS
Brief 2 (October): Eradicate online radicalisation.
SILVER | DRIVERS OF TOMORROW
Brief 3 (November): Shift the perception of self-driving cars.
View the full idea here
FINALIST | MAKE HISTORY
Brief 3 (November): Shift the perception of self-driving cars.
SILVER | TAKE ONE LIKE A TEAM
Brief 6 (February): Encourage Japanese people to take their allotted vacations and book their trips on Expedia.
View the full idea here
SILVER | THE OTHER LIFETIME COMMITMENT
Brief 6 (February): Encourage Japanese people to take their allotted vacations and book their trips on Expedia.
SILVER | ONE DAY TO CHANGE
Brief 7 (March): Encourage politically disinterested American teenagers to take one meaningful step toward getting their governments to pass common sense gun-control legislation.
BRONZE - THE WORLD AT WAR
Brief 8 (April): Make climate change the number one priority on the global agenda.
See the full idea here
SAVE THE HUMANS
Brief 8 (April): Make climate change the number one priority on the global agenda.
See the full idea here
THAT’S A WRAP
Shot at C2 Montréal by Bruno Florin