Young Glory 2017/18
8 months. 8 briefs. 8 big name international judges. It's the young creative version of the Tour de France and this year, my copywriter and I gave it our best shot.
For me especially, I have never done AWARD or Creative school, so I initially approached the competition as a training opportunity and a mini adschool; 8 really open briefs that would challenge my thinking and give me that intensive “training” that I think I felt I was missing.
It definitely worked. We learned a lot. We were awarded a few times. And… we beat over 110 teams to take out the top prize in the Professional Category, were flown to Canada and presented our final idea in front of thousands of people at the C2 Montreal Conference.
It was intense.
Below are some of the campaigns that were awarded throughout the competition.
Copywriter: Jane Le