Ash Myburgh
Art Director + Designer
MILO.jpg

MILO - Add more to milk

MILO - Add More to Milk

 

MILO had a problem. Aussie kids loved us, but Aussie Mums were a little more skeptical. And that’s because we hadn’t really told them about MILO’s amazing nutritional benefits.

So we needed a campaign that spoke to Mum on a super functional level, whilst still retaining our iconic MILO cool factor for kids.

IDEA
ADD MORE TO MILK WITH MILO

Copywriter: Jane Le
Director: Graeme Burfoot

 
 

15" Brand spot

6" Bumper - Social

6" Bumper - Social