Creative thinker, visual communicator and disruptor of normal.
TL;DR - I’m a creative. I’m a weirdo. If you want to get to know me in 10 songs or less, click here.
I’m a creative lead with over ten years’ experience in the brand and advertising industry. I cut my teeth in graphic design and art direction, but fell in love with words along the way, and now I sit happily as a creative in-betweener.
Half visual thinker, half word nerd, full-time ideas come-upperer.
I have a knack for problem-solving and a deep fascination with what happens when brand storytelling, data, and human behaviour collide. Making things look and sound good is fun, but creating work that changes behaviour and makes people feel something? That’s the special sauce. Finding ways to make a meaningful impact isn’t a want for me; it’s a need.
My creative point of view is shaped by lived experience, curiosity, and a slightly unhinged love for ideas that make people pause and think. I’m driven to create work that shifts perspective and over the past year, I’ve channelled that same passion into mentoring young creatives, helping them find their footing and their voice in an industry that can be as tough as it is rewarding.
My commitment to storytelling extends beyond advertising. In 2022, I launched a mental health podcast, Paved with Gold, where my co-host and I share stories of those affected by eating disorders, myself included. It’s one of the most meaningful projects I’ve ever worked on, reminding me that empathy and creativity are always better together.
I’ve been fortunate enough to have my work recognised with a few Clios, a Lion, a Webby, and a Pencil, but my proudest (and quirkiest) achievement remains taking home the Big Brass Mug as Hard Quiz Champion on Season 8 of the ABC show Hard Quiz for my extremely niche knowledge of Freddie Mercury.
As one does.
I was born to be disruptive, and ideas are my weapon of choice. The good ones set the standard. The bad ones teach me what not to do. And the weird ones to keep me weird.
Teddy
Just in case you only came here to see my dog (and I totally don’t blame you if you did), here she is.
She is my creative pawssistant and work-from-home office manager, but I caught her napping on the job so she’s on probation.