MILO had a problem. Aussie kids loved us, but Aussie Mums were a little more skeptical. And that’s because we hadn’t really told them about MILO’s amazing nutritional benefits.

So we needed a campaign that spoke to Mum on a super functional level, whilst still retaining our iconic MILO cool factor for kids.

IDEA
ADD MORE TO MILK WITH MILO

Copywriter: Jane Le
Director: Graeme Burfoot