Young Lions Australia -
Read the News from Start to Finish
In a world where you can get anything and everything online, including the latest news the second it breaks, why would anyone still buy a newspaper? How do we convince Australians of the strength of print when everyone already considers print newspapers old news?
We realised that the Internet’s biggest strength is also its biggest weakness. When you have access to anything and everything, it’s difficult to concentrate on any single thing. Even when that thing is something super important. Like the news.
READ THE NEWS FROM START TO FINISH
Client: News Corp Australia
Copywriter: Jane Le
This work was created for the first round of the Cannes Young Lions Australia 2017 competition, and earned my copywriter and me a spot as finalists in the Print Category. Although I didn't make it to Cannes this time...that's not going to stop me trying until I do.