Congratulations to the Cannes Young Lions Winners!

This week I had the pleasure of competing as a finalist in the Cannes Young Lions Australia competition for 2017 which was without a doubt, one of the most challenging, rewarding and enlightening experiences of my career so far (despite it just beginning!)

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The bootcamp kicked off on Tuesday with a great motivational pep-talk from Richard Sauerman who delivered the hard hitting no-bullshit advice I needed to get me amped up for the challenge ahead. Our charity client for the next day's brief was then revealed; we were to be working with AIME (Australian Indigenous Mentoring Experience) which is an amazing initiative to help bridge the gap between indigenous and non-Indigenous Australians graduating from high school through mentoring. We were lucky to then be taken off-site and treated to a walking tour through the heartland of Indigenous inner Sydney and a mentoring session AIME's own Jake Thompson to help familiarise ourselves with this amazing charity and to inspire us with the work they do.

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The next day, we met bright and early with AIME's CEO & founder, Jack Manning-Bancroft who delivered our brief; to make mentoring famous via National Hoodie Day. Armed with the brief and 24-hours to complete our response, we set to work to try and crack it. It was an extremely challenging undertaking, one that I was not expecting! As a junior team, I never realised how much I relied on my creative directors for guidance or how I relied on needing to walk away or sleeping on the brief to gain some fresh perspective, so it was a very interesting test of my partner and my creative process. I am so grateful for the experience and how much we both learned from taking part in the challenge and I think it will make us better creatives, not only for next years should we make finalists again, but also for our entire career.

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Congratulations to all the winners and runners-up in all categories, but in particular to my colleagues, Tristan Viney and Rosie Stone for securing the runner-up position of cyber category and fellow Ogilvilians Alex Little and Karsten Jurkschat from the Melbourne office for taking out first place, also in the Cyber category. I also want to extend a big congrats to the print category winners and new friends, Jenna Morrissey and Rachel Harley - a well deserved win in a very challenging category. I wish you all the best when you represent Australia in Cannes Young Lions and SPIKES in Singapore this year.

And on that note - bring on next year cos we are coming back with a vengeance!

Ash Myburgh