Ash Myburgh
Art Director + Designer
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Grimm Tales

Grimm Tales

 

If I look back on my childhood, it paints a picture of fairytales, make-believe, storybooks (you know the ones that you can actually turn the pages) and innocence. Nowadays, it's hard to find a kid that won't know how to use an iPhone, some of whom have opted for an app or a kindle over a fairytale. Seeing this shift from generations made me feel a sense of appreciation for the childhood I had and a sense of loss for kids who didn't have an upbringing away from technology that I was privileged to have. Grimm Tales is a photographic series that explores the thematic narrative of lost youth and addresses this generational shift and almost a grieving of a lost childhood. I decided to reflect this shift by dramatizing classic fairy tales and transform the “happy endings” into “real life endings,” staging characters in more morbid or even realistic scenes. While this may seem like a dark yet satirical approach, I wanted this series to expresses my sorrow that the childhood experiences I treasured and held dear are rarely experienced by a young audience today.

 
 
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