Fanta - Shake Things Up
Parents just aren't buying soft drinks for their children. So we needed to turn Fanta, Coke's slightly lame, younger kid cousin, into a brand that older teens would want to buy for themselves.
And who would know more about what teens want than teens themselves?
HELP FANTA SHAKE THINGS UP
Copywriter: Jane Le
This was a tricky one. Our personal insight was that while there was a lot of adaptation of global concepts and assets, we knew it could also be a chance to have some fun with some of the executions. We were also lucky enough to be given the opportunity to launch the Fanta Jelly Fizz product, which led to the wonderful birth of our Dancing Jelly Man.