‘The Annex’ is a concept store located on Bondi’s Campbell Parade. In the summer of 2013, I was asked to create a window display to highlight and promote their new High Summer collection, featuring hand-sprayed textures and distressed image treatments. Embodying the idea of hand-made and distressed, and adhering to the brand’s already established industrial and rustic themes, the collection was highlighted through the use of stencilling, spray cans and hand-treated methods.
This visual merchandising project involved concept development, prop sourcing, hand-made/stencilled type, sign making and installation. The final display was then shot with a Canon EOS 400D.