In a world where you can get anything and everything online, including the latest news the second it breaks, why would anyone still buy a newspaper? How do we convince Australians of the strength of print when everyone already considers print newspapers old news?
The Internet’s biggest strength is also its biggest weakness. When you have access to anything and everything, it’s difficult to concentrate on any single thing. Even when that thing is something super important. Like the news.
READ THE NEWS FROM START TO FINISH
This work was created for the first round of the Cannes Young Lions Australia 2017 competition, and earned us a spot as finalists in the Print Category. Although we didn’t make it to Cannes this time… watch out 2018.
Art Direction: Ash Myburgh
Copy Writing: Jane Le