Parents just aren’t buying soft drinks for their children. So how do we take Coke’s slightly lame, younger kid cousin and turn it into a brand that older teens will want to buy for themselves? We were tasked with launching the brand in Australia, plus launching the new Fanta Jelly Fizz product.
Who knows more about what teens want than teens themselves? So with that in mind, Fanta knew that if they were really wanted to appeal to teens, they needed teen involvement.
(This was a tricky one. Our personal insight was that while there was a lot of adaptation of global assets, we knew this could be a chance to have some fun with some of the ad placements.)
HELP FANTA SHAKE THINGS UP
Fanta wanted to be fun, so we did some fun stuff. Along with the usual static OOH posters, we also somehow managed to sell in this odd dancing Jelly Man that became the face of the new Jelly Fizz product. In addition, we created an interactive fridge complete with magnets and a “non-hype reel hype reel” that showcased Fanta’s Big Shake Up event.
Art Direction: Ash Myburgh
Copy Writing: Jane Le
Agency: Ogilvy Sydney
Client: Coca-Cola Australia
JCDecaux Fridge Magnet Dispenser (Special Build)
Fanta Jelly Fizz OOH
Fanta Celebration Film